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Thought Leadership

Press & articles

Example of a U.S. regional SB campaign.

Why More Brands Turned To Regional Super Bowl Ad Buys

Martin Lawrence hefts a golf cart thanks to the power of Oikos yogurt. Oikos

Super Bowl 58 Regional Roudup: More Buzz for Less Cash

Though cookie alternatives are out there, agencies have their issues with them all

How generative AI could solve the cookie deprecation puzzle in 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024

Yahoo’s DSP Feature Combines AI And First-Party Data

Reviewing the agency review process: There’s a better way

MarTech: 2024 Predictions: Data and AI on marketers’ minds

Fast Company: 16 best practices to increase employee retention

Whitepapers & Infographics

AI in Search: Redefining Success in a Changing Discovery Landscape

In the Age of AI, Ethical Data is a Brand’s Most Valuable Currency

Beyond the Hype: Making AI work for you

Breaking Expectations - Super Bowl LIX Recap

2025 Meta's Fact -Checking Policy Change

2025 CES Recap

Cookies aren't dead yet

Unraveling the Political Impact on the 2024 Video Landscape

2024 CES Recap

Paul DeJarnatt's Point of View on NewFronts

Paul DeJarnatt's Point of View on Streaming Platforms

How to stop spending on people who will never buy

Reentry Readiness Index

COVID-19 Implications Overview

Thinking Locally: leveraging data and building connections