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Thought Leadership

Press & articles

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

20 Experts Share Lessons Big Businesses Can Learn From Small Players

NOVUS Appoints Adam Weiler as SVP of Data & Analytics to Lead the Agency’s Data Strategy

20 Warning Signs Of Employee Burnout

How Local Targeting Can Help Marketers In Stormy Economic Conditions

In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

20 Tools To Stay Organized And Prevent Leadership Burnout

From Cap to Campaign: Ad vets advise next-gen marketers ‘Stay curious and unafraid’

Whitepapers & Infographics

AI in Search: Redefining Success in a Changing Discovery Landscape

In the Age of AI, Ethical Data is a Brand’s Most Valuable Currency

Beyond the Hype: Making AI work for you

Breaking Expectations - Super Bowl LIX Recap

2025 Meta's Fact -Checking Policy Change

2025 CES Recap

Cookies aren't dead yet

Unraveling the Political Impact on the 2024 Video Landscape

2024 CES Recap

Paul DeJarnatt's Point of View on NewFronts

Paul DeJarnatt's Point of View on Streaming Platforms

How to stop spending on people who will never buy

Reentry Readiness Index

COVID-19 Implications Overview

Thinking Locally: leveraging data and building connections